| Sex: |
| Male Female |
| Age Group: |
| 18-25 26-30 31-40 41-50 51-60 61+ |
| If you have children, please let us know what age group they are in? (years): |
| 0-5 6-12 13-18 19-25 26-35 35+ |
| Area you live in: |
|
| Business occupational group: |
|
Owner Senior Execs & Mgrs Middle Mgt Skilled Semi-skilled Full-time parent Student
|
| Annual Household income: |
| £100K+ £70-99K £50-69K £30-49K Less £30K |
| Residential status: |
| Owner Rented Parents |
| What day(s) do you go to restaurant socially or on business?: |
|
Mon Tue Wed Thu Fri Sat/Sun None
|
| On average, how often will you dine at a restaurant?: |
|
Once/wk 2-3/wk Once/mnth 2-3/mnth 4-6/mnth 7-9/mnth 10+/mnth
|
| What are your preferred cuisine? Top 3 favourites: |
|
Italian Indian Traditional Thai French Malaysian American Caribbean Other
|
| Why did you choose i) your favourite and ii) your least favourite?: |
| Reason for favourite: |
| Reason for least favourite: |
| Typically, how far would you be willing to travel to go to a restaurant? (miles): |
|
1-3 4-6 7-10 11-14 15-20 20+
|
| We are interested in what is important to you. If you could create an ideal restaurant, how would rank the following?: |
Type of cuisine Quality of food Value for money Atmosphere Waiting Service Décor
Layout Music Image Tranquility Meeting place Atmosphere Originality Modern Style Period Style
|
| What do you like most about your favourite restaurant? What could they improve upon?: |
|
| On average, how much do you spend on average per visit per person (excluding beverages)?: |
|
£15-20 £20-25 £30-40 £40+
|
| Please let us know your feelings and perceptions on the following: |
| Smoking: For Against Not Bothered |
| Children: For Against Not Bothered |
| Music: For Against Not Bothered |
| Please rank from 1 to 7 your preferred means of dining: |
|
Take Away/Fast Foods Home With Friends Buy from Retailers |
|
Other Restaurant Bistros Gastro/Pubs
|
| When you, typically, go out to restaurant of an evening, with your partner and/or friends, how long do you spend seated at the restaurant?: |
|
1-2 Hours 2-3 Hours
|
| If you were given the opportunity to change one thing about restaurants, what would it be?: |
|
| We are offering customers in your area a new choice of cuisine, the very best of Caribbean and Malaccan food served in a relaxing and unhurried, restaurant of modern design, by courteous and professional staff. Our exciting food is so tantalising because we use subtle blends of natural spices and authentic cooking methods to enhance flavour to your preferred tastes. Is this appealing to you?: |
|
Yes No Not sure
|
